作为全球色彩行业权威，PANTONE 为企业提供专业色彩标准工具，品牌识别及产品开发相关色彩咨询服务。同时，PANTONE 会定期发布年度全球色彩趋势预测和各领域色彩流行趋势报告。

自1999年起，PANTONE开始发布 PANTONE 年度代表色，在全球范围内取得了巨大的成功。

PANTONE IP 授权和营销授权的合作伙伴涉及服装、美妆、家居和生活方式、文具、IT/3C、汽车、互联网、快消、地产及旅游文创等领域和行业，并与包括保时捷、比亚迪、腾讯、美团、肯德基、Hoegaarden 福佳、ZARA、KACO、INTO YOU、周大福、Davco 德高、万象城和张掖丹霞等在内的国内外知名品牌达成合作。

As the global authority in the color industry, PANTONE provides Pantone Standards and color consulting services related to brand identity and product color consulting for businesses. Meanwhile, PANTONE releases trend forecasting inclusive of Pantone Color of the Year, Fashion Runway Color Trend Reports, color psychology and more.

Since 1999, PANTONE has been releasing the Pantone Color of the Year, which achieve tremendous success worldwide.

PANTONE have a lot of partners from different industries collaborate with IP licensing such as: Beauty, Home, Lifestyle, Stationery, IT/3C, Automotive, Internet, Fast-moving consumer goods, Real estate, Tourism and Cultural creativity. The partner brands including: Porsche, BYD, Tencent, Meituan, KFC, Hoegaarden, ZARA, KACO, INTO YOU, Chow Tai Fook, Davco, MixC, and Zhangye Danxia,etc.