Fabian brings over two decades of experience in the global luxury industry, having led brand and marketing strategy for icons like IWC Schaffhausen, Burberry, Van Cleef & Arpels, and Cartier. A passionate brand builder and storyteller, he’s shaped international campaigns, developed boutique concepts, and helped transform niche players into globally recognized names. As founder of Monceau GmbH, he has also advised luxury start-ups and private equity on branding, innovation, and digital transformation. At Weev as Chief Marketing Officer, Fabian will help us define how timeless values meet next-gen technology. His appointment marks a bold step in bridging the world of luxury with the cutting edge technology of Weev. We’re thrilled to build the future of digital innovation, identity, and storytelling together. Fabian（法⽐安）在全球奢侈品⾏业拥有⼆⼗余年的丰富经验，曾为 IWC（万国表）、 Burberry（博柏利）、Van Cleef & Arpels（梵克雅宝）和 Cartier（卡地亚） 等知名品牌 领导品牌与营销战略。他是⼀位充满激情的品牌塑造者与故事讲述者，曾打造国际化 的营销活动，开发精品店概念，并推动⼩众品牌成⻓为享誉全球的名字。 作为 Monceau GmbH 的创始⼈，他还为奢侈品初创企业和私募股权基⾦提供在品牌建 设、创新与数字化转型⽅⾯的战略咨询。 如今，作为 Weev 的⾸席市场官，Fabian（法⽐安）将帮助我们定义如何将永恒的品牌 价值与新⼀代技术相融合。他的加⼊标志着 Weev 在连接奢侈品世界与前沿科技⽅⾯ 迈出了⼤胆的⼀步。让我们共同打造数字化创新、品牌⾝份与故事叙事的未来。