Daniel Liden
Founder, Better ThingsDaniel is a designer with a passion for sustainable product development. Using materials and processes as the starting point, Daniel helps brands bridge the gap between sustainable design and durable, world-class user experiences.
With twenty years’ experience of independent design consultancy work, as well as working in and leading global corporate design teams, Daniel founded his own consultancy Better Things in 2021 to explore and develop progressive approaches to circular design.
Better Things, the book, was published in 2024 by Laurence King.